We rebranded!! L'aviye - formerly known as Accessories by Abiye

Hello all,

Happy new year! I hope you all enjoyed your Christmas break! Here's to a beautiful 2014 - the start of something big and beautiful!

As you may all know, we had promised that Accessories by Abiye would be launching a new collection by the end of November, 2013. Well, I started working on the collection and approached a fashion photographer and website designer (Duvera Media) to take our photos. One thing led to another and we decided it would be best to re-brand Accessories by Abiye and come up with a new image for the brand.

Accessories by Abiye clutchbag, necklace & stud earrings

One of the things we decided to do with the relaunch was to rename the brand, alongside coming up with a new look that was elegant, sophisticated and glamorous as I felt this was the look I wanted the brand to portray.

L'aviye relaunch social media campaign

After giving it a lot of thought, I concluded that 'Accessories by Abiye' was a good name to start with but was a bit limiting as a name because I have plans in the near future to venture into other items that aren't necessarily accessories and having Accessories by Abiye as the name of a business that's not necessarily selling accessories would make my customers question the brand and its integrity.

I also have a vision for the brand and where I hope to take it, and that needed a name that is short, unique, 'catchy' and gave an impression of what the brand was about.

L'aviye Logo

We played around with many names, all of which I wont bore you with, but we decided on L'aviye. L'aviye is a fusion of both my names (Abiye & Yvonne = Aviye) and we added the L' to highlight the exotic, elegant, sophisticated feel to the name.

L'aviye: Model wears Savanna brooch, bangle and hoop earrings. Available at: www.laviye.com

So there we have it: L'aviye! We launched the first collection 'Lavish Indulgence' in mid November, and we are so pleased with the response it got - thank you to all of you.

L'aviye: Model wears Alyssa statement necklace, eaarings and fabric bangles

Here is one more item from the Lavish Indulgence collection: the gorgeous Aryanna statement necklace - a favourite with our customers!

Arianna statment geometric necklace

Our new website & social media details are as follows:

Website: www.laviye.com
Facebook: www.facebook.com/laviye
Twitter: www.twitter.com/laviyeofficial
Instagram: www.instagram.com/laviye
Pinterest: www.pinterest.com/laviyeofficial

I hope you like them, leave us a comment below & let us know your thoughts!

Thanks for stopping by..

Love,
Abiye xoxo